PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late.
Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.
Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.
This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.
There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.