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PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.
In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.
In order to have an illuminative PR measurement plan it has to be thought about early and often.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.