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With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
Here’s how to convince your boss to back social spending.
To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).
Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.
Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.
As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
Nearly three dozen people weigh in on the question, What’s the best career advice you were given?
Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
Great communicators are usually great writers, and great writers create great PR.
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