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Stand Out in the Inbox: 10 Do’s and Don’ts for Better Media-Facing Emails

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter? | MORE »

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#X Marks the Spot for AT&T Campaign Against Texting While Driving

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.  | MORE »

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Big Fail: 7 Phrases and Clichés to Avoid

Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing. | MORE »

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Recruiting the ‘Richmeister’ as Pitchman Backfires on State Farm

State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign. | MORE »

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4 Questions That Lead to a Successful SEO Strategy

Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves. | MORE »

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‘People’s Climate March’ Puts Pressure on Sustainability Communicators

The sheer size of Sunday’s climate change march in New York should give communicators in charge of CSR and sustainability efforts for their brand or organization pause. | MORE »

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6 Best TED Talks for Communicators

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business. | MORE »

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10 Larry Ellison Quotes for Business-Savvy Communicators

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators. | MORE »

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Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »

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Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »

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