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6 Reasons Why Your Site Is Not Ranking on Search Engines

For all the planning, sometimes SEO strategies don’t work. What can you do when you have done your SEO homework but still aren’t seeing the results you’re looking for? | MORE »

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Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees. | MORE »

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New Twitter Dashboard Designed to Measure and Enhance Engagement

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.

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Live Your Brand the Way Your Customers Do, Says Brian Solis

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles. | MORE »

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Why Did George Clooney Engage the Daily Mail?

Clooney’s public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win. | MORE »

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5 Tips for Introducing Ethics Into Company Culture

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account. | MORE »

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How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand

Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay. | MORE »

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3 PR Tips to Jump-Start Your Visual Content SEO

A picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.  | MORE »

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6 Tips for Building a Loyal Social Media Following

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.  | MORE »

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Brands Newsjacking Brazil’s World Cup Loss Playing With Fire

Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion. | MORE »

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