One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.
Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.
We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.
There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.
Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly.