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McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

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In Crisis PR the Best Measurement May Be No Measurement

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way. | MORE »

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5 Content Marketing Tips for PR Pros

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason. | MORE »

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PR News’ 2015 Platinum PR Awards Finalists Announced

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.  | MORE »

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10 Things Every Social Media Manager Needs

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.  | MORE »

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3 Grammar Mistakes You’ll Probably Make This Week

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing. | MORE »

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The PR Pro’s Survival Guide

PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times. | MORE »

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How an Agency and its Partner Convinced Social Media to #GetNaked

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public. | MORE »

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4 Ways Mobile-First PR Job Seekers Lose Out on Their Dream Jobs

Let’s list the ways in which you’ve helped the careers of your competitors in the job market by clicking “apply” while driving or walking across a street against a red light. | MORE »

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7 Public Speaking Rules to Live By

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.  | MORE »

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