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4 Common Mistakes PR Pros Make on LinkedIn

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of? | MORE »

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Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season

Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to. | MORE »

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3 Brand Communications Tips for the Heartbleed Security Breach

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure. | MORE »

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5 Social Media Mistakes That Top PR Pros Always Avoid

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do. | MORE »

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CVS’ Cigarette Announcement Advances CSR Through Communications

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.  | MORE »

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Appealing to Millennials with a User-Generated Content Model

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media. | MORE »

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6 Steps to Creating a Better Measurement Dashboard

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand. | MORE »

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Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate. | MORE »

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PR News Announces Winners of 2014 CSR Awards

PR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.  | MORE »

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4 Steps to Executing a Successful PR Campaign on Google

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested … | MORE »

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