Water Cooler


avatar

Buffalo Bills Mobilize Community for Stadium Snow Removal

With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help. | MORE »

Tags: , , | Leave a comment

avatar

Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.  | MORE »

Tags: , , , | 1 Comment

avatar

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications. | MORE »

Leave a comment

avatar

3 PR Tips for Making the Most of Twitter

Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand. | MORE »

Leave a comment

avatar

3 Tips for Improving Your Search Ranking on Google

Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google. | MORE »

1 Comment

avatar

An Uber Exec’s Case Study in Bad PR

PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition. | MORE »

Leave a comment

avatar

4 Tips for Using Twitter to Pitch Journalists

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.  | MORE »

Tags: , , , | Leave a comment

avatar

‘Facebook at Work’ Looks to Take Over Office Communications

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better. | MORE »

Leave a comment

avatar

Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR. | MORE »

Tags: , , , | Leave a comment

avatar

4 Ways Social Media is Changing Brand Management

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »

Tags: , | Leave a comment