Water Cooler

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

The Grades are in: PR News’ Report Card on Michelle Obama’s Convention Speech

September 5th, 2012 by

Michelle Obama wowed the crowd with her speech in Charlotte, but did she stick to proven media training principles? PR News gives a critique.

The Grades are in: PR News’ Report Card on Michelle Obama’s Convention Speech

September 5th, 2012 by

Michelle Obama wowed the crowd with her speech in Charlotte, but did she stick to proven media training principles? PR News gives a critique.

After Tampa, Democrats Practice Reactive PR for Charlotte

September 4th, 2012 by

Like any good communications pros, the PR folks on the Democratic side have studied every message, speech and gaffe that came from Tampa, and will react accordingly.

After Tampa, Democrats Practice Reactive PR for Charlotte

September 4th, 2012 by

Like any good communications pros, the PR folks on the Democratic side have studied every message, speech and gaffe that came from Tampa, and will react accordingly.

They’re Just Wild About Harry (Again)

September 4th, 2012 by

Prince Harry has turned around a PR disaster by employing some of the most powerful weapons in the crisis management arsenal.

They’re Just Wild About Harry (Again)

September 4th, 2012 by

Prince Harry has turned around a PR disaster by employing some of the most powerful weapons in the crisis management arsenal.

From a PR Perspective, Did Clint Make Romney’s Day?

August 31st, 2012 by

Clint Eastwood’s performance at the GOP convention took the spotlight off the real star of the show.

From a PR Perspective, Did Clint Make Romney’s Day?

August 31st, 2012 by

Clint Eastwood’s performance at the GOP convention took the spotlight off the real star of the show.

Goodbye Tampa, Hello Charlotte: 5 Event PR Lessons Learned From the Campaign Trail

August 30th, 2012 by

While studies show that the economic benefits to cities that host big events are iffy, good public relations tactics go a long way in keeping the public informed and happy.