Water Cooler


avatar

News Corp.: Too Big to Have a Crisis Plan?

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families. | MORE »

Comments Off

avatar

Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

Comments Off

avatar

Another Good Reason for Doing Good

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line. | MORE »

1 Comment

avatar

An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

Comments Off

avatar

Beyond the Buzz: What Google+ Means for PR Pros

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available. | MORE »

1 Comment

avatar

Careless Research From the Web Is a Killer

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts. | MORE »

Comments Off

avatar

The Dodgers Need a Brand Steward, Not an Owner

The owner of the Los Angeles Dodgers should be putting the community of fans first instead of trying to win their allegiance in his battle against his enemies. | MORE »

1 Comment

avatar

Delta Takes Zigzag Pattern Over Saudi Partnership

Delta Air Lines’ mixed responses to the criticism of its SkyTeam deal with Saudi Arabian Airlines suggests that the company didn’t see this one coming. | MORE »

Comments Off

avatar

Amex Classes Up Foursquare

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole. | MORE »

Comments Off

avatar

Crafting Positive Messages About ‘Bad’ Food Just Got Harder

A Harvard study says that some food is just plain bad for you and not all calories are equal, giving some large corporations very little wriggle room. | MORE »

1 Comment