Water Cooler

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

September 11th, 2012 by

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees?

Viral TSA Video Demonstrates Power of Video, Need for Transparency

September 11th, 2012 by

A video of a woman being detained by the TSA for her attitude has earned over 326,000 views on YouTube, proving that any whistle-blower with a camera has power.

Viral TSA Video Demonstrates Power of Video, Need for Transparency

September 11th, 2012 by

A video of a woman being detained by the TSA for her attitude has earned over 326,000 views on YouTube, proving that any whistle-blower with a camera has power.

Chicago Teacher’s Strike Creates PR Issues For Both Sides

September 10th, 2012 by

With the teachers union and city public schools facing off against other other, together, they’re in a lose-lose crisis management situation.

Chicago Teacher’s Strike Creates PR Issues For Both Sides

September 10th, 2012 by

With the teachers union and city public schools facing off against other other, together, they’re in a lose-lose crisis management situation.

Is Twitter ‘Literally’ the Best Instantaneous PR Tool Out There?

September 10th, 2012 by

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.

Is Twitter ‘Literally’ the Best Instantaneous PR Tool Out There?

September 10th, 2012 by

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.