Water Cooler

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

New Plan Highlights First Year, New Direction For Occupy Wall Street

September 17th, 2012 by

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

New Plan Highlights First Year, New Direction For Occupy Wall Street

September 17th, 2012 by

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Not Measuring Your Social Media Efforts? What Are you Waiting For?

September 12th, 2012 by

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.