When Candlestick Park went dark in front of a national TV audience, energy utility PG&E quickly worked to spread information among many channels.
The Internet service’s offering of free WiFi in U.S. airports during the holiday season is building the kind of goodwill that pure marketing can’t deliver.
Kmart has enjoyed great—and free—press this holiday season from widespread acts by Good Samaritans helping to pay off other shoppers’ layaway debts, AP reports.
The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.
Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.
Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.
After pulling its ads from the TLC show All-American Muslim, Lowe’s gains the praise of a conservative group while getting more than an earful from others.
The online retailer’s Price Check discount promotion backfires as it gets cast as a cold-hearted killer of small businesses right in the middle of the holiday season.
Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.
Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.