Water Cooler

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

New Plan Highlights First Year, New Direction For Occupy Wall Street

September 17th, 2012 by

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

September 12th, 2012 by

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past.

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

September 12th, 2012 by

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past.

Not Measuring Your Social Media Efforts? What Are you Waiting For?

September 12th, 2012 by

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

September 11th, 2012 by

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees?