The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions.
It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.
There was little holiday cheer at domain name registrar Go Daddy after it came out in favor of the controversial Stop Online Piracy Act.
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The retailer could be in danger of losing customer loyalty and trust after it canceled online orders that were made on Black Friday.
More outages have struck Verizon Wireless’ networks, and while the company has been quick to respond to consumers on Twitter, explanations for the breakdowns have not been forthcoming.
When Candlestick Park went dark in front of a national TV audience, energy utility PG&E quickly worked to spread information among many channels.
The Internet service’s offering of free WiFi in U.S. airports during the holiday season is building the kind of goodwill that pure marketing can’t deliver.
Kmart has enjoyed great—and free—press this holiday season from widespread acts by Good Samaritans helping to pay off other shoppers’ layaway debts, AP reports.
The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.