Water Cooler

5 Tips to Best Leverage the New Twitter Profile Page Changes

September 18th, 2012 by

Twitter’s profile page enhancements give communicators more control and flexibility over important creative elements.

5 Tips to Best Leverage the New Twitter Profile Page Changes

September 18th, 2012 by

Twitter’s profile page enhancements give communicators more control and flexibility over important creative elements.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

New Plan Highlights First Year, New Direction For Occupy Wall Street

September 17th, 2012 by

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

New Plan Highlights First Year, New Direction For Occupy Wall Street

September 17th, 2012 by

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

September 12th, 2012 by

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past.