Water Cooler

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

September 19th, 2012 by

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

September 19th, 2012 by

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

5 Tips to Best Leverage the New Twitter Profile Page Changes

September 18th, 2012 by

Twitter’s profile page enhancements give communicators more control and flexibility over important creative elements.

5 Tips to Best Leverage the New Twitter Profile Page Changes

September 18th, 2012 by

Twitter’s profile page enhancements give communicators more control and flexibility over important creative elements.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.