Water Cooler

Doritos Latest Super Bowl Campaign: Some Food for Thought

September 19th, 2012 by

Want to be in a movie? It can happen if you win the Crash the Super Bowl campaign. Doritos has made vast improvements on an already successful campaign.

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

September 19th, 2012 by

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

5 Tips to Best Leverage the New Twitter Profile Page Changes

September 18th, 2012 by

Twitter’s profile page enhancements give communicators more control and flexibility over important creative elements.

5 Tips to Best Leverage the New Twitter Profile Page Changes

September 18th, 2012 by

Twitter’s profile page enhancements give communicators more control and flexibility over important creative elements.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

New Plan Highlights First Year, New Direction For Occupy Wall Street

September 17th, 2012 by

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.