Water Cooler

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Doritos Latest Super Bowl Campaign: Some Food for Thought

September 19th, 2012 by

Want to be in a movie? It can happen if you win the Crash the Super Bowl campaign. Doritos has made vast improvements on an already successful campaign.

Doritos Latest Super Bowl Campaign: Some Food for Thought

September 19th, 2012 by

Want to be in a movie? It can happen if you win the Crash the Super Bowl campaign. Doritos has made vast improvements on an already successful campaign.

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

September 19th, 2012 by

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

September 19th, 2012 by

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

A Crisis is Coming—Now What?

September 18th, 2012 by

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?