Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.
Insurance companies—recognizing the importance of PR—are offering crisis management services as part of their policies for customers.
The fallout from the Costa Concordia’s tragic accident off the coast of Italy extends to the entire cruise industry.
Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.
The Russian prime minister’s presidential campaign Web site deleted negative comments, but was unable to keep them hidden.
Mere words won’t be enough for U.S. officials to sound authentic in their condemnation of the actions of four U.S. Marines in Afghanistan.
For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.
Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?
The shoe company is getting lots of buzz—not all of it positive—for hiring a bulldog to star in its 2012 Super Bowl spot, replacing its 2011 star Kim Kardashian.
It’s Opposite Day at Lenox Hill Hospital, judging by a spokesperson’s comments about the aggressive security detail deployed after the birth of the celebrity couple’s daughter.