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Sprint Nextel Scrambles After Botched Investor/Analyst Call

After failing to answer key questions from analysts, the already embattled wireless company must repent to gain back trust. | MORE »

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As Service Outages Spread, BlackBerry Faces Major PR Test

Research in Motion missed the opportunity to get in front of the story when its BlackBerry services failed overseas, and now the outages have spread to North America. | MORE »

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The End of Netflix’s Negative News Cycle—For Now

When Netflix announced that it would be nixing its Qwikster service, the company admitted to moving too fast and altering the customer experience too quickly—and it may have finally stopped the surrounding bad press. | MORE »

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How Can BrandLink Clean Up the Blogging Mess Created by Exec?

When an executive at BrandLink Communications accidentally hit "reply all" to a private e-mail, he created both a PR disaster for the agency and a possible learning opportunity. | MORE »

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Groupon Still Cleaning Up PR Mess With Fourth IPO Go-Round

In its fourth revision to its IPO, Groupon included CEO Andrew Mason’s internal memo to employees, which put the company in hot water with the Securities and Exchange Commission. | MORE »

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8 Steps Universities Should Take in Response to New Gun Laws

While the courts clear the way for gun possession on state campuses, the affected colleges should take steps now to calm fears in their communities. | MORE »

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ESPN Hesitates, Then Drop-Kicks Hank

Country singer Hank Williams Jr. used the "H" name in reference to President Obama, but it’s ESPN that’s under fire. | MORE »

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Apple and CEO Cook Get Set for Big Launch

Any time a new iPhone is introduced, interest from the media and the legions of Apple fans goes through the roof. This time all eyes will be on new CEO Tim Cook and how he performs as launch host. | MORE »

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Occupy Wall Street: Send in the Corporate Spies

Whatever your political persuasions might be, if you’re interested in social media, grassroots campaigns and media impact, you should pay close attention to the semi-organized street improv being performed in the Wall Street area. | MORE »

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PR Pros Need a Dose of Science to Make the Most of Twitter

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers. | MORE »

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