Water Cooler

An Offensive Tweet Sparks Backlash Against Johns Hopkins

September 25th, 2012 by

An insensitive tweet following a Sept. 23 football game has drawn the ire of thousands and left the user’s employer scrambling to manage an unforeseen crisis.

The Three Commandments of Quality Writing

September 25th, 2012 by

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

Biden’s Body Language is Right Out of the PR Handbook

September 24th, 2012 by

Vice-President Joe Biden gets close to constituents on the campaign trail—really close. But he’s just practicing some sound communications principles.

Biden’s Body Language is Right Out of the PR Handbook

September 24th, 2012 by

Vice-President Joe Biden gets close to constituents on the campaign trail—really close. But he’s just practicing some sound communications principles.

Teachers’ Union Gets Good Marks for Crisis Preparation

September 24th, 2012 by

With the threat of another teacher’s strike, unions are launching a PR blitz to stay ahead of the potential crisis and generate positive PR.

Teachers’ Union Gets Good Marks for Crisis Preparation

September 24th, 2012 by

With the threat of another teacher’s strike, unions are launching a PR blitz to stay ahead of the potential crisis and generate positive PR.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.