With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.
When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.
Mark Zuckerberg reveals himself to be the anti-Bob Parsons, helping to give Facebook more of a human touch.
Trashing one’s employees in the media is not the best way to distance oneself from the Madoff scandal.
The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.
After a major attack on the fast-food giant’s famous clown by healthcare professionals, McDonald’s CEO Jim Skinner defended company mascot Ronald McDonald.
In its second week on Twitter, the Secret Service was forced to apologize for an unauthorized and damaging tweet, despite having a social media policy in place.
The financial communications of JPMorgan Chase took a major hit Tuesday, when protesters of the bank’s annual shareholder meeting were maced by local police.
Mired in a scandal and thinking about rehabilitating your reputation? Take a page from the ex-governor’s book and point the finger at yourself.
The announcement by the CNN anchor that he is gay bears the traces of a smart media relations plan.