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Malick’s Method: How to Be a Media Darling

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching. | MORE »

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Stand by Your Clown: Ronald Gets a Vote of Confidence

After a major attack on the fast-food giant’s famous clown by healthcare professionals, McDonald’s CEO Jim Skinner defended company mascot Ronald McDonald. | MORE »

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No Way to Keep an Errant Tweet a Secret

In its second week on Twitter, the Secret Service was forced to apologize for an unauthorized and damaging tweet, despite having a social media policy in place. | MORE »

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JPMorgan Chase Feels PR Burn From Protester Macings

The financial communications of JPMorgan Chase took a major hit Tuesday, when protesters of the bank’s annual shareholder meeting were maced by local police. | MORE »

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‘No Excuses’ From Arnold

Mired in a scandal and thinking about rehabilitating your reputation? Take a page from the ex-governor’s book and point the finger at yourself. | MORE »

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Don Lemon’s Feel-Good Coming Out Story

The announcement by the CNN anchor that he is gay bears the traces of a smart media relations plan. | MORE »

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Burson-Marsteller Hits the Delete Button

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook. | MORE »

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A Dangerous Toddler Chair, and a Slow Response 

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire. | MORE »

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Build Two Extra Black Hawks Into All Crisis Plans

Shortly before the bin Laden raid, the U.S. revised its plan for possible engagement with Pakistani forces. The crisis planning lesson: Never stop asking what else can go wrong. | MORE »

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Art Rooney Scores a PR Touchdown

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets. | MORE »

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