McDonald’s is adding apple slices to its kid-friendly Happy Meals, and everybody wins—except maybe the disappointed kids.
Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.
After a five-month battle between the NFL owners and the players, is there any clear PR winner after the settlement?
When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.
Jack O’Dwyer denies the PRSA’s allegation that he listened in on the Society’s phone conferences surreptitiously.
By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.
While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.
Viewing a crisis as an opportunity, JetBlue launched a campaign to help serve the greater Los Angeles community and tout its new local services.
Crisis management experts offer their early takes on Rupert Murdoch’s response to the phone hacking scandal.
Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?