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‘No Excuses’ From Arnold

Mired in a scandal and thinking about rehabilitating your reputation? Take a page from the ex-governor’s book and point the finger at yourself. | MORE »

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Don Lemon’s Feel-Good Coming Out Story

The announcement by the CNN anchor that he is gay bears the traces of a smart media relations plan. | MORE »

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Burson-Marsteller Hits the Delete Button

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook. | MORE »

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A Dangerous Toddler Chair, and a Slow Response 

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire. | MORE »

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Build Two Extra Black Hawks Into All Crisis Plans

Shortly before the bin Laden raid, the U.S. revised its plan for possible engagement with Pakistani forces. The crisis planning lesson: Never stop asking what else can go wrong. | MORE »

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Art Rooney Scores a PR Touchdown

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets. | MORE »

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Apple: The Silence Before the Response 

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity. | MORE »

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5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

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8 Questions to Ask Before Working With an NGO

John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs. | MORE »

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