Water Cooler

Five Tweets to Keep in Your Rotation

October 1st, 2012 by

Of course you are going to use your Twitter accounts to directly promote your business. Use these tweets to balance out your messaging and keep your followers coming back for more.

Tim Cook’s Public Apology Puts Apple on the Crisis Management Map

October 1st, 2012 by

Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.

Personal or Professional? Where is the Social Media Line Drawn?

September 28th, 2012 by

With the importance of social media to PR pros increasing, so should businesses’ social media policies. Right?

Personal or Professional? Where is the Social Media Line Drawn?

September 28th, 2012 by

With the importance of social media to PR pros increasing, so should businesses’ social media policies. Right?

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

PR News Q&A: Katie Paine Crunches the Numbers

September 27th, 2012 by

Being able to articulate social media metrics are important, but get the basics under control first says Katie Paine, featured speaker at PR News’ Social Media Measurement Conference.

PR News Q&A: Katie Paine Crunches the Numbers

September 27th, 2012 by

Being able to articulate social media metrics are important, but get the basics under control first says Katie Paine, featured speaker at PR News’ Social Media Measurement Conference.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.