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Crafting Positive Messages About ‘Bad’ Food Just Got Harder

A Harvard study says that some food is just plain bad for you and not all calories are equal, giving some large corporations very little wriggle room. | MORE »

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Are ‘Wants’ Stronger Than ‘Likes’?

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators. | MORE »

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Did NBC Score a Bogey With ‘Under God’ Omission During the U.S. Open?

While golfers sometimes pray for their shots not to go into a water hazard, there was no room for God during NBC’s telecast of the U.S. Open golf tournament. | MORE »

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NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

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Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

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GolinHarris Kicks Off New Age of PR Specialists

Say goodbye to VPs and account executives at GolinHarris, and say hello to strategists and connectors. | MORE »

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Will There Be a Genius Bar at Penney’s?

JCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO. | MORE »

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Morgan Takes the Heat Off Weiner

Comedian Tracy Morgan is this week’s headline grabber (so far), as he attempts to publicly apologize for anti-gay comments made during a stand-up routine. | MORE »

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Delta Dances to a Merciless Military Drumbeat

Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral. | MORE »

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An Ill-Timed Missive From Citi

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team. | MORE »

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