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For Organizations, Social Media Rules Should No Longer Be Unwritten

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten. | MORE »

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‘Waffle House Index’ Strengthens Restaurant’s Crisis Response Rep

Diner chain Waffle House’s reputation for handling crises has been further strengthened by its masterful response to Hurricane Irene. | MORE »

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High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile? | MORE »

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Did Qantas Let Twitter Contest Go Too Far?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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Bloomberg Is on the Job for Irene

In the wake of Hurricane Irene there will be no mention of packed Broadway theaters from NYC Mayor Mike Bloomberg. | MORE »

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Apple’s Post-Steve Jobs Journey Begins

Apple’s CEO has resigned, and so goes the company’s recognizable human face. | MORE »

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Is Strauss-Kahn’s Case Dismissal a Win for PR?

There were strong PR elements in the case of ex-IMF chief Dominique Strauss-Kahn and his alleged sexual assault of a hotel maid. Just what role PR played has yet to be determined. | MORE »

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Did HP Miss the Marcom Boat on TouchPad’s Demise?

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death? | MORE »

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