JCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO.
Comedian Tracy Morgan is this week’s headline grabber (so far), as he attempts to publicly apologize for anti-gay comments made during a stand-up routine.
Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.
Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.
P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.
According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.
The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.
The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.