With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.
Study findings show that employees distrust their leadership, citing little feedback, risk-taking or power-sharing through delegation. What can internal communicators do about it?
Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.
Most CEOs don’t get fired in a phone call, and most CEOs don’t deliver a biting parting e-mail the way now ex-Yahoo CEO Carol Bartz did. But what does the e-mail mean for employee morale?
Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains.
The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.
Diner chain Waffle House’s reputation for handling crises has been further strengthened by its masterful response to Hurricane Irene.
A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?
Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.
Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.