Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.
A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.
Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.
Even grizzled media relations experts can unload a devastating gaffe, as Mitt Romney campaign adviser Eric Fehrnstrom has just learned.
First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.
Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile.
Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.
Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.
"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children.