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Delta Takes Zigzag Pattern Over Saudi Partnership

Delta Air Lines’ mixed responses to the criticism of its SkyTeam deal with Saudi Arabian Airlines suggests that the company didn’t see this one coming. | MORE »

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Amex Classes Up Foursquare

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole. | MORE »

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Crafting Positive Messages About ‘Bad’ Food Just Got Harder

A Harvard study says that some food is just plain bad for you and not all calories are equal, giving some large corporations very little wriggle room. | MORE »

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Are ‘Wants’ Stronger Than ‘Likes’?

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators. | MORE »

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Did NBC Score a Bogey With ‘Under God’ Omission During the U.S. Open?

While golfers sometimes pray for their shots not to go into a water hazard, there was no room for God during NBC’s telecast of the U.S. Open golf tournament. | MORE »

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NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

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Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

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GolinHarris Kicks Off New Age of PR Specialists

Say goodbye to VPs and account executives at GolinHarris, and say hello to strategists and connectors. | MORE »

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Will There Be a Genius Bar at Penney’s?

JCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO. | MORE »

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Morgan Takes the Heat Off Weiner

Comedian Tracy Morgan is this week’s headline grabber (so far), as he attempts to publicly apologize for anti-gay comments made during a stand-up routine. | MORE »

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