With bad news continuing to pile on, Netflix tries yet another new identity.
When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.
In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.
With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?
A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.
Condoleezza Rice wrote in her new memoir that she regrets having gone to New York for a holiday during Hurricane Katrina.
Moleskine’s call for entries for a design contest has alienated a segment of its customer base.
A poster design contest produces an expected outcome for the Obama team.
When passengers on board an Air India flight from Mumbai to London were stranded for nine hours at an airport 45 miles from their destination, the airline did nothing. Literally.
Apple scored an internal communications win when it closed all of its retail locations so employees could watch the company’s Steve Jobs memorial.