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An Opportunity for Pinkberry to Do Good

Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle. | MORE »

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Carnival Crash Needs an Industry Response

The fallout from the Costa Concordia’s tragic accident off the coast of Italy extends to the entire cruise industry. | MORE »

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In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices. | MORE »

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It’s Hard to Silence Conversations Online, Just Ask Putin

The Russian prime minister’s presidential campaign Web site deleted negative comments, but was unable to keep them hidden. | MORE »

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A Loud and Clear Message From U.S. About Afghanistan Video

Mere words won’t be enough for U.S. officials to sound authentic in their condemnation of the actions of four U.S. Marines in Afghanistan. | MORE »

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Twitter vs. Google’s ‘World’

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering. | MORE »

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Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros? | MORE »

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Skechers Swaps Kardashian for Canine in Super Bowl Spot, and Critics Still Find Reason to Bark

The shoe company is getting lots of buzz—not all of it positive—for hiring a bulldog to star in its 2012 Super Bowl spot, replacing its 2011 star Kim Kardashian. | MORE »

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‘No Formal Complaint’ About Beyoncé’s Security Team at Hospital  

It’s Opposite Day at Lenox Hill Hospital, judging by a spokesperson’s comments about the aggressive security detail deployed after the birth of the celebrity couple’s daughter. | MORE »

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Papa John’s Gets Personal After Racist Remark Goes Viral

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns. | MORE »

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