When Netflix announced that it would be nixing its Qwikster service, the company admitted to moving too fast and altering the customer experience too quickly—and it may have finally stopped the surrounding bad press.
When an executive at BrandLink Communications accidentally hit "reply all" to a private e-mail, he created both a PR disaster for the agency and a possible learning opportunity.
In its fourth revision to its IPO, Groupon included CEO Andrew Mason’s internal memo to employees, which put the company in hot water with the Securities and Exchange Commission.
While the courts clear the way for gun possession on state campuses, the affected colleges should take steps now to calm fears in their communities.
Country singer Hank Williams Jr. used the "H" name in reference to President Obama, but it’s ESPN that’s under fire.
Any time a new iPhone is introduced, interest from the media and the legions of Apple fans goes through the roof. This time all eyes will be on new CEO Tim Cook and how he performs as launch host.
Whatever your political persuasions might be, if you’re interested in social media, grassroots campaigns and media impact, you should pay close attention to the semi-organized street improv being performed in the Wall Street area.
With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.
By providing cards for those who seek to console the recently unemployed, Hallmark risks being seen as exploitative.
With its advertising campaigns having taken a hit in the wake of a $25 million settlement with the FTC, it may be up to Reebok’s PR experts to restore credibility to the EasyTone shoe brand.