Water Cooler

Tapping Into the Hispanic Market

October 5th, 2012 by

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started.

Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

October 5th, 2012 by

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media.

Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

October 5th, 2012 by

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media.

Presidential Debate Leaves PR Lessons to be Learned

October 4th, 2012 by

Both President Obama and Governor Romney presented themselves to American consumers. How did they fare?

Presidential Debate Leaves PR Lessons to be Learned

October 4th, 2012 by

Both President Obama and Governor Romney presented themselves to American consumers. How did they fare?

7 Tips for Optimal PR During Natural Disasters

October 4th, 2012 by

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow.

7 Tips for Optimal PR During Natural Disasters

October 4th, 2012 by

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow.

LinkedIn to Offer Users Access to Advice From Prominent Influencers

October 3rd, 2012 by

The professional networking site’s INfluencers—including President Obama—will share industry-specific expertise via short essays, videos and photos.

LinkedIn to Offer Users Access to Advice From Prominent Influencers

October 3rd, 2012 by

The professional networking site’s INfluencers—including President Obama—will share industry-specific expertise via short essays, videos and photos.

7 Tips for Effective Social Media Measurement

October 3rd, 2012 by

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference.