Water Cooler

Forget the Zebras, the NFL is Now Sitting Pink

October 9th, 2012 by

Organizations like the NFL and Panera Bread are using CSR programs to help people and communities. Does your brand have such a plan? Here are some tips to create one.

Forget the Zebras, the NFL is Now Sitting Pink

October 9th, 2012 by

Organizations like the NFL and Panera Bread are using CSR programs to help people and communities. Does your brand have such a plan? Here are some tips to create one.

When it Comes to Facebook Engagement, There’s No Magic Formula

October 8th, 2012 by

Experimentation and good content drive success on Facebook at Butter Lane Cupcakes.  In a Q&A, Butter Lane’s Maria Baugh shares some strategies and tactics that move the Facebook engagement needle.

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

When it Comes to Facebook Engagement, There’s No Magic Formula

October 8th, 2012 by

Experimentation and good content drive success on Facebook at Butter Lane Cupcakes.  In a Q&A, Butter Lane’s Maria Baugh shares some strategies and tactics that move the Facebook engagement needle.

Tapping Into the Hispanic Market

October 5th, 2012 by

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started.

Tapping Into the Hispanic Market

October 5th, 2012 by

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started.

Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

October 5th, 2012 by

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media.

Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

October 5th, 2012 by

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media.