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Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media. | MORE »

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Can Airbnb Recover From Its Own Housing Crisis?

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future. | MORE »

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Should PR at Least Listen to Khadafy?

The Libyan dictator is looking to hire an N.Y.C. PR agency to boost his government’s image. Any takers? | MORE »

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Southwest Airlines Stays Quiet After Removing Crying Woman From Flight

When a woman flying to see her ailing father was allegedly removed from a flight for crying, Southwest Airlines remained uncharacteristically quiet. | MORE »

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We Interrupt This D.C. Drama With a Message From the Red Cross

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million. | MORE »

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Web Takes Big Bite Out of Happy Meals Reboot

McDonald’s is adding apple slices to its kid-friendly Happy Meals, and everybody wins—except maybe the disappointed kids. | MORE »

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis. | MORE »

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Football Lockout Over: Who Won the PR Battle?

After a five-month battle between the NFL owners and the players, is there any clear PR winner after the settlement? | MORE »

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Milking a Controversy for All Its Worth

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits. | MORE »

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PR’s Own Phone Hacking Scandal: O’Dwyer Fires Back at PRSA

Jack O’Dwyer denies the PRSA’s allegation that he listened in on the Society’s phone conferences surreptitiously. | MORE »

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