Water Cooler

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

When it Comes to Facebook Engagement, There’s No Magic Formula

October 8th, 2012 by

Experimentation and good content drive success on Facebook at Butter Lane Cupcakes.  In a Q&A, Butter Lane’s Maria Baugh shares some strategies and tactics that move the Facebook engagement needle.

Tapping Into the Hispanic Market

October 5th, 2012 by

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started.

Tapping Into the Hispanic Market

October 5th, 2012 by

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started.

Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

October 5th, 2012 by

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media.

Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

October 5th, 2012 by

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media.

7 Tips for Optimal PR During Natural Disasters

October 4th, 2012 by

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow.

Presidential Debate Leaves PR Lessons to be Learned

October 4th, 2012 by

Both President Obama and Governor Romney presented themselves to American consumers. How did they fare?

Presidential Debate Leaves PR Lessons to be Learned

October 4th, 2012 by

Both President Obama and Governor Romney presented themselves to American consumers. How did they fare?

7 Tips for Optimal PR During Natural Disasters

October 4th, 2012 by

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow.