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NASA’s Tweetups Soar to Great Heights

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends. | MORE »

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Bloomberg to Occupy Wall Street: Behave, and No Sleepovers

New York City’s Mayor Mike Bloomberg hopes to prevent the Occupy movement violence plaguing other cities by allowing protesters to hang at Zuccotti Park—if they follow the rules. | MORE »

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Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest. | MORE »

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Ashton Kutcher Opts for Lip-Synching Twitter Strategy

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets. | MORE »

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Rick Perry, Comedian

First he entertained America with his "oops" moment, and now Rick Perry is trying to take control of the conversation by proving that he can be intentionally funny as well. | MORE »

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Twitter Tops Facebook in Press Release Views

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views. | MORE »

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Cain’s Message to His Base: I’m in Charge, I Deny All Charges

The actual content of his responses aside, Herman Cain is sending strong messages to his core audience. | MORE »

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Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

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7 Tips to Consider for Your New Google+ Brand Page

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences. | MORE »

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Marriott Books Room for Customer Reviews on its Own Site

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site. | MORE »

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