Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.
Steve Jobs made a point of fielding customer complaints himself, setting an incredibly high standard for audience engagement.
Less than a week after the Penn State University sexual abuse scandal broke in the media, Syracuse University is proactively working to handle allegations of sexual abuse on its own campus.
The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!.
Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.
After an unsuccessful rebranding effort, Overstock.com reclaims its old name while offering little clarity to its customers.
New York City’s Mayor Mike Bloomberg hopes to prevent the Occupy movement violence plaguing other cities by allowing protesters to hang at Zuccotti Park—if they follow the rules.
Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.
After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets.
First he entertained America with his "oops" moment, and now Rick Perry is trying to take control of the conversation by proving that he can be intentionally funny as well.