Water Cooler


avatar

Occupy Wall Street: Send in the Corporate Spies

Whatever your political persuasions might be, if you’re interested in social media, grassroots campaigns and media impact, you should pay close attention to the semi-organized street improv being performed in the Wall Street area. | MORE »

Comments Off

avatar

PR Pros Need a Dose of Science to Make the Most of Twitter

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers. | MORE »

Comments Off

avatar

Reebok’s Ready for a New Brand Story

With its advertising campaigns having taken a hit in the wake of a $25 million settlement with the FTC, it may be up to Reebok’s PR experts to restore credibility to the EasyTone shoe brand. | MORE »

3 Comments

avatar

Are Hallmark’s New Unemployment Cards on the Mark or Out of Bounds?

By providing cards for those who seek to console the recently unemployed, Hallmark risks being seen as exploitative. | MORE »

1 Comment

avatar

Harvard Gets Hacked But Maintains Its Poise 

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page. | MORE »

Comments Off

avatar

Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

Comments Off

avatar

Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

Comments Off

avatar

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook. | MORE »

1 Comment

avatar

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service? | MORE »

1 Comment

avatar

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service? | MORE »

Comments Off