Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.
Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.
Statements made by Sprint Nextel CEO Dan Hesse at an investor conference expose a national ad campaign from the wireless carrier as being less than accurate.
Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife.
After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.
The coffee giant may have learned something from the failed strategies of other companies looking to hike prices or charge new fees.
Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy.
In 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State).
The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions.
It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.