Water Cooler


avatar

For Google, Transparency and Cynical Feedback Go Hand in Hand

Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement. | MORE »

1 Comment

avatar

Yahoo’s Bartz Stung by Firing, Then Stings Back

Most CEOs don’t get fired in a phone call, and most CEOs don’t deliver a biting parting e-mail the way now ex-Yahoo CEO Carol Bartz did. But what does the e-mail mean for employee morale? | MORE »

4 Comments

avatar

Is Panetta’s Terror Message the Right One?

Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains. | MORE »

1 Comment

avatar

For Organizations, Social Media Rules Should No Longer Be Unwritten

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten. | MORE »

Comments Off

avatar

‘Waffle House Index’ Strengthens Restaurant’s Crisis Response Rep

Diner chain Waffle House’s reputation for handling crises has been further strengthened by its masterful response to Hurricane Irene. | MORE »

1 Comment

avatar

High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile? | MORE »

Comments Off

avatar

Did Qantas Let Twitter Contest Go Too Far?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest. | MORE »

1 Comment

avatar

LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

1 Comment

avatar

LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

Comments Off

avatar

Bloomberg Is on the Job for Irene

In the wake of Hurricane Irene there will be no mention of packed Broadway theaters from NYC Mayor Mike Bloomberg. | MORE »

Comments Off