Water Cooler

Amid a Huge PR Crisis, Monster Beverage is In Denial Mode

October 24th, 2012 by

Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons.

Media Trainers Score the Final Debate Between Obama and Romney

October 23rd, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both gave Obama the edge during the final presidential debate.

4 Media Relations Tips That Transcend Platforms

October 23rd, 2012 by

While it’s great to know how to use Twitter to engage with reporters, don’t forget about tried-and-true strategies than work in any situation.

When Personal Issues Collide, Don’t Forget the Importance of Facebook

October 22nd, 2012 by

Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media.

Instagram’s New Work-Around Makes it More Twitter-Friendly

October 22nd, 2012 by

The photo-sharing network has created a solution that makes it more integrated with Twitter.

4 Tips for Nailing the Second-Round Interview

October 19th, 2012 by

If you’ve been called in for a second interview, congratulations. now take note of the following tips so you can land that job you’re after.

When Using Social Media to Pitch, Do Your Homework First

October 19th, 2012 by

Havas PR’s Colleen Cleary discusses how traditional media outreach is still a major factor in driving social media conversations.

Yelp Calls Out Companies With Fake Reviews 

October 19th, 2012 by

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

Election 2012: Knowing Your Target Audience a Lesson Learned for Romney

October 18th, 2012 by

Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way.

Lucky 13: Mobile Apps Every PR Pro Must Have

October 18th, 2012 by

As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office.