Water Cooler

Election 2012: Knowing Your Target Audience a Lesson Learned for Romney

October 18th, 2012 by

Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way.

Lucky 13: Mobile Apps Every PR Pro Must Have

October 18th, 2012 by

As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office.

Newsweek Must Preserve Brand Integrity as it Kills Off Print Edition

October 18th, 2012 by

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Nike, Livestrong Put Kickstand Down on Relationship With Armstrong

October 17th, 2012 by

With the doping allegations intensifying, Armstrong’s major supporters waver in their support of the once-beloved cyclist.

Media Trainers Score Round 2 of Romney vs. Obama

October 17th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

After Scoring Media Hits, Pizza Hut Bails on Debate

October 16th, 2012 by

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

3 PR Tips From Facebook’s Tech Communications Leader

October 16th, 2012 by

The head of Facebook’s technology and engineering communications shares some of his own PR tactics.

Record-Breaking Free Fall a Perfect Landing for Red Bull

October 15th, 2012 by

The 24-mile jump by Felix Baumgartner was a win for him and sponsor Red Bull, but we can’t help wondering what the crisis plan looked like.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.