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Instagram’s New Work-Around Makes it More Twitter-Friendly

October 22nd, 2012 by

The photo-sharing network has created a solution that makes it more integrated with Twitter.

When Using Social Media to Pitch, Do Your Homework First

October 19th, 2012 by

Havas PR’s Colleen Cleary discusses how traditional media outreach is still a major factor in driving social media conversations.

Yelp Calls Out Companies With Fake Reviews 

October 19th, 2012 by

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

4 Tips for Nailing the Second-Round Interview

October 19th, 2012 by

If you’ve been called in for a second interview, congratulations. now take note of the following tips so you can land that job you’re after.

Election 2012: Knowing Your Target Audience a Lesson Learned for Romney

October 18th, 2012 by

Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way.

Lucky 13: Mobile Apps Every PR Pro Must Have

October 18th, 2012 by

As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office.

Newsweek Must Preserve Brand Integrity as it Kills Off Print Edition

October 18th, 2012 by

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Nike, Livestrong Put Kickstand Down on Relationship With Armstrong

October 17th, 2012 by

With the doping allegations intensifying, Armstrong’s major supporters waver in their support of the once-beloved cyclist.

Media Trainers Score Round 2 of Romney vs. Obama

October 17th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

After Scoring Media Hits, Pizza Hut Bails on Debate

October 16th, 2012 by

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.