Water Cooler

PR Opportunities vs. Opportunism in a Natural Disaster

October 29th, 2012 by

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.

Brand and Corporate Reputation Converge at Critical Issues Forum

October 26th, 2012 by

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

3 Change Management Tips for the NY Times 

October 26th, 2012 by

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times.

Dialing Back on Pinterest? Here’s Three Reasons Not To

October 25th, 2012 by

For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform.

Election ’12: Trump Announcement Small, But PR Lesson Huge

October 25th, 2012 by

The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention.

Amid a Huge PR Crisis, Monster Beverage is In Denial Mode

October 24th, 2012 by

Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons.

First 3 Steps to Telling Your Brand’s Story Visually

October 24th, 2012 by

Your organization already has a foundation of content that can be developed for visual storytelling—you just have to know what to look for and unleash your creativity.

Media Trainers Score the Final Debate Between Obama and Romney

October 23rd, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both gave Obama the edge during the final presidential debate.

4 Media Relations Tips That Transcend Platforms

October 23rd, 2012 by

While it’s great to know how to use Twitter to engage with reporters, don’t forget about tried-and-true strategies than work in any situation.

When Personal Issues Collide, Don’t Forget the Importance of Facebook

October 22nd, 2012 by

Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media.