We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.
Some apparel brands linked themselves to the deadly hurricane, with largely disastrous social media results.
PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.
Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home.
At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.
For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform.
The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention.
Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons.