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Every Word Counts in Starbucks’ Response to Burning in Greece

Any international brand can get caught up in a political conflagration—just ask Starbucks. | MORE »

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PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and … | MORE »

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Have You Updated Your LinkedIn Profile Lately?

LinkedIn keeps growing and piling up successive quarters of revenue growth. | MORE »

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Groupon: From ‘Wildly Profitable’ to ‘Learning How to Communicate’

At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts. | MORE »

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Path Is on the Right Track to Win Back Users’ Trust

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction. | MORE »

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Is the Next Target for Web Activists Your Favorite Device Maker?

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

BC Hydro, a major electric utility company in British Columbia, seems to have learned from Netflix’s painful experience with raising rates and dealing with the ensuing consumer backlash. The utility is seeking to hire as … | MORE »

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