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Facebook Tinkers With Timeline; LinkedIn Follows the Leaders

November 1st, 2012 by

Facebook’s Timeline is being redesigned and LinkedIn is adding features to its Thought Leaders section.

3 Tips to Accelerate Your New Career in PR

November 1st, 2012 by

Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction.

During Sandy, Retailers Forget ‘Audience First’  PR Rule

October 31st, 2012 by

Some apparel brands linked themselves to the deadly hurricane, with largely disastrous social media results.

10 Brands Leading the Way in Sandy Relief Efforts

October 31st, 2012 by

We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.

17 Must-Follow #Sandy Twitter Feeds

October 30th, 2012 by

PR News has compiled a list of useful Twitter feeds to keep you up to speed on the storm’s aftereffects.

PR Opportunities vs. Opportunism in a Natural Disaster

October 29th, 2012 by

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.

Nine Tips for PR Pros Working From Home During #Sandy

October 29th, 2012 by

Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home.

Brand and Corporate Reputation Converge at Critical Issues Forum

October 26th, 2012 by

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

3 Change Management Tips for the NY Times 

October 26th, 2012 by

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times.

Dialing Back on Pinterest? Here’s Three Reasons Not To

October 25th, 2012 by

For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform.