Water Cooler

7 Must-Read Books for Communicators

November 7th, 2012 by

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

Instagram’s New Web Profiles Allow for Greater Audience Reach

November 6th, 2012 by

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos.

15 Must-Follow Twitter Accounts for Election Night

November 6th, 2012 by

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.

T-Word, C-Word Final Themes of Obama and Romney Campaigns

November 5th, 2012 by

With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging.

Women’s Health Burned by Prescheduled Facebook Post

November 5th, 2012 by

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

‘It Is What It Is’: More Annoying Phrases to Avoid

November 2nd, 2012 by

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing.

NY Road Runners Sweats Out Decision to Go Ahead With Marathon

November 2nd, 2012 by

Mayor Bloomberg and the New York Road Runners are facing intense public criticism over their plans to go ahead with Nov. 4 ING New York City Marathon.

3 Tips to Accelerate Your New Career in PR

November 1st, 2012 by

Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction.

Facebook Tinkers With Timeline; LinkedIn Follows the Leaders

November 1st, 2012 by

Facebook’s Timeline is being redesigned and LinkedIn is adding features to its Thought Leaders section.

10 Brands Leading the Way in Sandy Relief Efforts

October 31st, 2012 by

We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.