Water Cooler

Coca-Cola Shakes Up Site, Offers Big Gulp of Content

November 12th, 2012 by

Coca-Cola has revamped its website and is featuring more content for consumers, a sure sign that the trend of brands becoming "media companies" is picking up steam.

LIPA Violates Basic Crisis Tenets

November 12th, 2012 by

With thousands of customers still without power after Sandy, the utility company’s statement that it will be more ready for a storm in 2013 rings hollow.

3 Mistakes to Avoid When Writing E-Mails to PR Clients

November 9th, 2012 by

Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.

Brands Stand and Deliver to Honor U.S. Veterans

November 9th, 2012 by

In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.

4 Mistakes to Avoid When Writing Press Releases

November 8th, 2012 by

What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.

Small Businesses Increase Social Efforts, and Budgets

November 8th, 2012 by

Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study.

5 Do’s and Don’ts for Pitching Bloggers

November 7th, 2012 by

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.

7 Must-Read Books for Communicators

November 7th, 2012 by

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

Instagram’s New Web Profiles Allow for Greater Audience Reach

November 6th, 2012 by

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos.

15 Must-Follow Twitter Accounts for Election Night

November 6th, 2012 by

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.