Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.
Coca-Cola has revamped its website and is featuring more content for consumers, a sure sign that the trend of brands becoming "media companies" is picking up steam.
Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.
Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study.
As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.