Water Cooler

4 Mistakes to Avoid When Writing Press Releases

November 8th, 2012 by

What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.

Small Businesses Increase Social Efforts, and Budgets

November 8th, 2012 by

Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study.

5 Do’s and Don’ts for Pitching Bloggers

November 7th, 2012 by

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.

7 Must-Read Books for Communicators

November 7th, 2012 by

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

15 Must-Follow Twitter Accounts for Election Night

November 6th, 2012 by

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.

Instagram’s New Web Profiles Allow for Greater Audience Reach

November 6th, 2012 by

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos.

T-Word, C-Word Final Themes of Obama and Romney Campaigns

November 5th, 2012 by

With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging.

Women’s Health Burned by Prescheduled Facebook Post

November 5th, 2012 by

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

‘It Is What It Is’: More Annoying Phrases to Avoid

November 2nd, 2012 by

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing.

NY Road Runners Sweats Out Decision to Go Ahead With Marathon

November 2nd, 2012 by

Mayor Bloomberg and the New York Road Runners are facing intense public criticism over their plans to go ahead with Nov. 4 ING New York City Marathon.